#PurpleTuesday, is a day created to recognize the importance and need of improving the disabled customer experience.

We are living in a world that is increasingly consumer-driven, so it’s crucial that we ensure equal access and opportunities for all, regardless of ability.

So I wanted to take a moment to talk about consumer equality for disabled consumers. Disabled consumers have the same want / need / right to an enjoyable shopping experience as everyone else.

We deserve accessible stores, user-friendly websites, products and services that represent our community with thoughtful adaptive designs with our needs in mind.

Inclusivity isn’t just about ramps and wider aisles, it’s about understanding and catering to the diverse needs of all consumers. It’s about businesses taking the initiative to create an environment where everyone feels valued and included.

In recognition of Purple Tuesday let’s strive for a world where consumer equality is not an afterthought, but a standard practice. Everyone deserves the right to shop with ease, dignity, and enjoyment.